The Difference Between SEO and PPC | SEO and SEM

Both SEO (search engine optimisation) and PPC (pay per click) are two major SEM (search engine marketing) tactics. Whilst they both involve the use of marketing through search engines, they are both very different tools. The major difference of course is that PPC is a ‘paid’ service, and whilst many people do pay SEO experts to manage and deliver campaigns, an expert in SEO simply requires time and not money.SEO vs PPCSEO is a ‘natural’ strategy. Optimising your website requires a very organic campaign. Creating genuine content that is useful to others and creating links that are relevant is what Google and the others like to see! Manipulation of the search engines to improve rankings can be a short term solution, but invariably this type of behaviour (known as ‘black hat’ SEO) will be spotted – potentially leading to a ban of the website.PPC is a ‘paid’ strategy. The more money you bid on a keyword, the higher your website will rank in the ‘sponsored links’ section of the search engine page results (SERPs). Anyone can conduct a PPC campaign if they have enough money, however making a return on their investment and minimising costs requires expert knowledge. PPC is a short term solution, whilst with SEO your rankings will hang around in the search engines, the moment you stop paying for PPC your website will no longer rank.So which is betterBoth strategies hold their own. The strategy that is best is the one that is most suited for your business. If you are looking for a short term investment and one that you can just turn off and on at any time then PPC is for you. However SEO requires a large investment and a fair amount of patience but, if you invest wisely, the experts managing your campaign will only go ahead if they are sure to make you a return. Remember, once you rank at the top of the search engines the SEO costs will be negligible and you can just sit back and enjoy having thousands of visitors for free!

Home Cleaning Business Service | business services

The Speed Cleaning RoutinePick up towels and clothes if necessary. Do the mirror. Do the vanity and sink, wipe down the toilet quickly with a micro fibre cloth (that you’re using only for the toilet – I use a red one so I always know). If necessary, pour a tee tree oil and vinegar mixture into the bowl and let sit (to achieve a really fresh smell) for 90 minutes and finally, swifter the floor quickly. That daily routine takes five minutes or less and your bathroom will always smell fresh, look clean and be clean.The Living Room/Family Room
Some homes have both a living room (a more formal room) and a family room (where most of the communal living is done. Many homes just have one main communal room were people hang if they aren’t in their rooms, where the TV is etc.If you have a formal living room that s not used day to day, it most likely doesn’t require a daily cleaning routine and probably won’t take much time to shine up when you do go in there. Dust once every two weeks, wipe down the furniture with the oil water mixture we’ve already talked about and vacuum both furniture and floors. The windows probably don’t need to be done more than once every few months.For the family room though, daily cleaning will be necessary – but not long!Usually the biggest issue in the family room is everyone’s stuff all over the place. There is no magic bullet to controlling this – you need to teach people not to leave things around. We talk about clutter control in another chapter but really, this is the biggest challenge. Overcome that and you won’t have much of an issue.The full cleaning routine for this room includes “culling” all the clutter that remains after I’ve told everyone to put things away. This is something everyone seems to have a hard time with. No problem training them to put dishes away, scrape plates etc but when it comes time to getting them to consistently put homework in there rooms, stop leaving mail and flyers all over the place, articles of clothing on backs of chairs etc etc it’s as if there’s some kind of block!The only way I made any progress was by throwing things out! I’m not unreasonable, and you shouldn’t be too. But if people continue to leave things around despite nagging, just because they’re too lazy to put things were they belong, it isn’t unreasonable to enforce a standard. You’re the one who ends up doing most of the cleaning – including cleaning up after the people you live with. Give them some ownership – chuck their stuff and see if they’re so quick to leave things around when they know they shouldn’t!The culling process is something I normally do monthly. Usually it means magazines, mail, that sort of thing. But if there is something that keeps getting left out when it shouldn’t – I get rid of it.The next thing to do is dust. Again, start from the top and dust everything down onto the floor (where you’ll get it with the vacuum). Wipe down any furniture with the water/oil mixture and then vacuum the furniture and floor. If you have carpet, sprinkle some baking powder and let sit for at least 30 minutes before hand to keep it fresh.Speed Cleaning the Family Room
After the kitchen and bathrooms, the family room is probably the next most important room for some kind of daily cleaning. But only a daily speed cleaning. So, ensure things are put away, wipe down the furniture that is used (coffee table, side tables) with a damp microfiber cloth and every second day quickly sweep or vacuum the floor (or daily if the dirt is obvious).I’ve also used essential oils for a clean and warm smell. Little trick: a drop of your favourite essential oil on a light bulb in your living room – the heat from the bulb gives off a lovely aroma. Do this as necessary. Total time for daily cleaning? Five minutes if you have to vacuum and about three minutes if you don’t.The Main Landing
The Main Landing or main entrance in your home isn’t really a room by itself. But it’s important to keep to a high standard of cleanliness because it gets dirty with all the traffic coming in and out and it’s also the first impression anyone will get if you invite them in. And first impressions, whether fair or not, count.Luckily, it only takes a minute to make sure this area is clean.Put things away (coats go in a closet, boots go on a boot pad or in a closet). And then sweep or vacuum the floor. If your door has a window, make sure that’s clean (water and a microfiber cloth will be enough because you’re doing it regularly and dirt won’t accumulate). Most landings have a hard floor of some kind – which is much easier to clean. A quick pass with the swift jet and it’s not only clean, but smells clean and fresh. If you have carpet, make sure you get this part for sure.Total daily time – literally one to two minutes.Children’s Bedrooms
Don’t you always dread cleaning up after your children in their room? No matter how often you clean it, it always seems like a tornado permanently resides there, just waiting to scatter things everywhere once again.The good news is, there are a few things you can do to keep the room spotless, without spending the entire day in there!